Report on the career guidance work of the Department of Management, Marketing and Quality Assurance in Pharmacy for 2024-2025 academic year

During 2024-2025 academic year, the main areas of career guidance work of the Department of Management, Marketing and Quality Assurance in Pharmacy were:

Conducting information and campaigning work in an online format among students of grades 7-11 of secondary schools and college applicants assigned to the department (35 secondary schools in Kharkiv, Kharkiv and Poltava regions, 1 medical college in Beryslavl), regarding the conditions of admission and the advantages of studying at the National University of Pharmacy in various educational programs, employment prospects after graduation from the National University of Pharmacy, regarding the work of the career guidance camp “PHARM CAMP National University of Pharmacy” and participation in the open days of the National University of Pharmacy, regarding the booklet of popular science lectures of the National University of Pharmacy. Information materials were posted in the messengers of teachers and the administration of the ZZSO, in parent chats, and sent to email addresses.
Informing applicants of the Beryslav Medical Professional College about the conditions for admission to the NUPh, an online meeting with the support of the NUPh admissions committee (04/10/2025)
Update of popular science lectures, development of 2 new lectures “Speak, listen, act: developing effective communication skills” (Assoc. Prof. G.S. Babicheva, Assoc. Prof. S.V. Zhadko) and “Green magic: how to turn shopping into an eco-feat?” (Prof. T. V. Krutskykh).
Cooperation with departments of the NUPh regarding ordering and conducting popular science lectures in online format for ZZSO students.
Conducting popular science lectures on demand in online format by the teachers of the department for students of grades 7-11 of the ZZSO in Kharkiv. 13 lectures were conducted by the teachers of the department of MMQAPh and 3 lectures on demand by the teachers of other departments of the NUPh.
Cooperation with the education department of the Bezlyudiv settlement united territorial community (associate professor Babicheva G.S.). Remote provision of career guidance materials (Bezlyudiv Lyceum, Bezlyudiv Legal Lyceum named after I.Ya. Pidkopai, Vasyshchev Lyceum, Vasyshchev Interschool Resource Center, Lyzogubiv Lyceum, Khoroshev Lyceum).
Cooperation with the ZZSO of the Poltava region (associate professor Rogulya O.Yu.). Remote provision of career guidance materials, information about events (KZ “Poltava Secondary School of I-III Degrees No. 26, Lyceum No. 31 of the Poltava City Council, KZ “Poltava Secondary School of I-III Degrees No. 34).
Participation in the work of the MAN circle. 4 lectures were held on the topics of ethical problems, marketing research of brands and advertising for the circle participants (03.10.2024 and 15.05.2025 by Assoc. Prof. G.S. Babicheva; 13.05. and 17.05.2025 by Asst. Prof. O.V. Shuvanova).
Participation in the job fair “Made in Kharkiv”, organized by the Kharkiv City Council with the support of the Kharkiv City Council, information about the educational programs of the NUPh (17.10.2024, Assoc. Prof. Kolyada T.A., Assoc. Prof. Glebova N.V.).
Participation in the autumn career guidance camp PHARMCAMP NUPh- 2024 autumn “Pharmaceutical rainbow of the National University of Physics and Technology!” (29-31.10.2024). A webinar “Revealing the secrets of consumer behavior” was held (29.10.2024, Assoc. Prof. Shuvanova O.V.). A webinar “The team is us! Or creative team building for schoolchildren” was held (31.10.2024, Assoc. Prof. Babicheva G.S.). A webinar was held “Time Management or How to Manage Your Life” (10/31/2024, Prof. Krutskykh T.V.).
Participation in the winter career guidance camp “PHARM CAMP NPhA – Winter 2025 “Pharmaceutical Rainbow NUPh!” (08.-10.01.2025). A webinar was held “Speak, Listen, Act: Developing Effective Communication Skills” (10.01.2024, Assoc. Prof. Malinina N.G.).
Participation in the spring career guidance camp “PHARM CAMP NPhA – Spring 2025 “Pharmaceutical Rainbow NUPh!” A webinar was held “Green Magic: How to Turn Shopping into an Eco-Feat?” (03/27/2025, Prof. Krutskykh T.V.).
Participation in the project “Metro School 2025” with a legal quest and training “Teamwork makes a dream a reality!” (24.03.2025, Assoc. Prof. Kolyada T.A., Assoc. Prof. Babicheva G.S.).
Participation in the offline event Open Doors Day of the NUPh (04/26/2025, Assoc. Prof. Babicheva G.S., Malinina N.G.), presentation of the OP “Pharmacy”; participation in the online event Open Doors Day of the NUPh (05/31/2025, Prof. Posylkina O.V., Prof. Kovalenko S.M., Assoc. Prof. Derenska Ya.M.), presentation of the OP “Management”, OP “Quality, Standardization, Certification”, OP “Healthcare and Pharmaceutical Business Management”.
Speech with a report on the topic “Communication skills of a career counselor” at the meeting of the club “Career guidance management and marketing from A to Z” (19.12.2024, Assoc. Prof. Babicheva G.S.).
Development of promotional videos for the Day of the Marketer and for the Day of the Manager (25.10 and 01.11.2024, Assoc. Prof. Babicheva G.S.).
Writing papers for the MAN competition based on the NUPh (Assoc. Prof. Gerasymova O.O., Asst. Prof. Shuvanova O.V.).
Conducting career guidance work among applicants for higher education in graduation courses (full-time and part-time) regarding obtaining a second higher education and studying in a master’s degree according to the educational programs of the NUPh.
Periodic posting of announcements and information about career guidance activities of the University of Physics and Technology on the department website and on the department’s social pages Facebook, TikTok, Instagram.
Posting of information about educational programs of the NUPh