On December 19, 2024, at the meeting of the career guidance club of the National University of Pharmacy “Career Guidance Management and Marketing from “A” to “Z”, Associate Professor of the Department of Management, Marketing and Quality Assurance in Pharmacy Hanna Babicheva gave a report “The Art of Communication of a Career Guidance Professional”. They talked about the key communication skills of a career guidance professional and the principles of effective communication with different types of applicants, about the components of the communication process during career guidance. Ms. Hanna proposed for discussion an algorithm for a conversation with an applicant, introduced the technique of asking questions according to the SPIN methodology, which allows you to identify the needs of the applicant and help him make the right choice. The club participants heard useful advice on building effective communications in the professional sphere and in personal life.
Effective communication is not only the ability to speak, but also the ability to build connections, motivate and inspire. It is thanks to high-quality communication that an applicant can find their way to the future, and our educational institution can find talented and motivated applicants.