On December 5, 2024 during a practical class of the elective course “Digital Marketing Tools” for students specializing in Pharmacy, Industrial Pharmacy and Marketing (teacher – Associate Professor Svitlana ZHADKO), a training session on creating high-quality video content for social media was held.

Video content is one of the most powerful tools for social media, as it captures attention, fosters audience engagement, and has significant viral potential. This makes it a key means of reaching target audiences for brands.

The training was conducted by Nadiya SHEYKINA, who oversees media representation at the National University of Pharmacy. Her presentation covered the following key topics:

• using corporate branding with examples from the university’s brand;
• current trends in video content creation;
• common mistakes in video production;
• technical requirements for videos across various social platforms;
• copyright compliance and other important aspects.

During the practical part, students analyzed mistakes in real video examples and proposed ways to improve them. This exercise helped them better understand the principles of creating professional content. Faculty members from the department, including Olha ROHULIA, Hanna BABICHEVA, Olena SHUVANOVA, and Svitlana ZHADKO, also joined the discussion.

Let’s continue enhancing our skills, developing creativity, and producing inspiring and engaging content together!