On October 17, 2023, the associate professor of the ZVO Department of Pharmaceutical Management and Marketing, Hanna Babicheva, held an open lecture for students of the 4th year of groups Fm20(4,10d)-01-06 of the Faculty of Pharmacy, specialty 226 “Pharmacy, Industrial Pharmacy” on the topic “Ethical and bioethical aspects of the promotion of medicinal means to the pharmaceutical market”.

17 жовтня 2023 року доцент ЗВО кафедри фармацевтичного менеджменту та маркетингу Ганна Бабічева провела відкриту лекцію для здобувачів 4 курсу груп Фм20(4,10д)-01-06 фармацевтичного факультету спеціальності 226 «Фармація, промислова фармація» на тему «Етичні та біоетичні аспекти просування лікарських засобів на фармацевтичний ринок»

On October 17, 2023, the associate professor of the ZVO Department of Pharmaceutical Management and Marketing, Hanna Babicheva, held an open lecture for students of the 4th year of groups Fm20(4,10d)-01-06 of the Faculty of Pharmacy, specialty 226 “Pharmacy, Industrial Pharmacy” on the topic “Ethical and bioethical aspects of the promotion of medicinal means to the pharmaceutical market”.

Under the current conditions of pharmacy development, issues related to the ethical aspects of drug promotion remain one of the leading dilemmas today. During the lecture-conversation Assoc.prof. Hanna Babicheva familiarized the applicants with the criteria of the World Health Organization for the promotion of drugs on the market and the Rules for the proper promotion of pharmaceutical products. The applicants showed interest and activity during the discussion of specific examples of manipulation of the consciousness of specialists and consumers, as well as cases of incorrect advertising of medicinal products.

The study of ethical aspects of the promotion of medicinal products contributes to a better understanding of ethical challenges and the formation of general and professional competences during the study of the educational component “Ethics and deontology in pharmacy”.